Marion Nestle highlights this editorial in Nature Biotechnology about consumers’ continuing negative perception of GM food products.

Corporate control of the food supply, disenfranchisement of smallholder farmers, the potential adverse effects of GM varieties on indigenous flora and fauna, and the ‘contamination’ of crops grown on non-GM or organic farms all play into negative perceptions. And for better or worse, GM food is now inextricably linked in the public consciousness with Monsanto, which has seemingly vied with big tobacco as the poster child for corporate greed and evil.