Marion Nestle distills the unhappiness over McDonald’s Happy Meal revamp and what some people have called a bait-and-switch. Quoting McDonald’s own advertisement in the wake of a White House conference on marketing food to children, Nestle reminds us that
McDonald’s said it would: “Promote and market only water, milk, and juice as the beverage in Happy Meals on menu boards and in-store and external advertising.”
This was seized upon as a promise not to include sodas in Happy Meals. When it became clear that was not the case, there was a roar of disapproval from those who have been pushing for changes in the promotion and composition of children’s meals.
If you’re cynical about how cozy the Let’s Move campaign has been with supersized food and beverage manufacturers, Nestle’s post won’t surprise you. But as Nestle notes:
Food companies, alas, do not make it easy to applaud them.
Promises are one thing. Now, if they would actually do something to make and market healthier products….